Steve Jobs es uno de mis ídolos. Después de leer la biografía que ha escrito de él Walter Isaacson me he quedado fascinado por su personaje. Hay una frase en ella que dice “Si no sabes qué hacer, recuerda quienes son tus ídolos, piensa en lo que hacen y eso te ayudará a saber qué es lo que quieres hacer”.
Voy a ir recopilando algunas de ellas para compartirlas a mano (y para tenerlas a mano). Las transcribo aquí:
1. “We’ve never worried about numbers. In the market place, Apple is trying to focus the spotlight on products, because products really make a difference. […] Ad campaigns are necessary for competition; IBM’s ads are everywhere. But good PR educates people; that’s all it is. You can’t con people in this business. The products speak for themselves.”
— Playboy interview, 1985
2. “That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” — BusinessWeek interview, May 1998
3. “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” — BusinessWeek interview, May 1998
4. “Picasso had a saying: ‘Good artists copy, great artists steal.’ We have always been shameless about stealing great ideas…I think part of what made the Macintosh great was that the people working on it were musicians, poets, artists, zoologists and historians who also happened to be the best computer scientists in the world.” — 1994
5.”[Y]ou can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” — Stanford University commencement address, June 2005.
6. “Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. … Stay hungry. Stay foolish.” — Stanford University commencement address, June 2005.
Sin embargo, la reflexión que hace en este vídeo es la mejor de todas: Steve Jobs’ vision of the world.: The Apple’s founder words of wisdom: “When you grow up you tend to get told the world is the way it is and you’re life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family, have fun, save a little money. That’s a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use. Once you learn that, you’ll never be the same again.”